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Apple Hires Angela Ahrendts as Senior Vice President of Retail and Online Stores

October 15, 2013

From Apple PR:

CUPERTINO, California—October 14, 2013—Apple® today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

Back in September 2013, Apple gave Burberry several units of iPhone 5s ahead of its release date to capture Spring/Summer 2014 Runway Show. In hindsight, Apple must have been considering Angela Ahrendts as its new retail chief for a while.

Interestingly, TechCrunch’s Josh Constine mentioned both Apple and Burberry in one article.

Burberry was able to save itself by hiring a new CEO, Angela Ahrendts, who led an effort to buy back 23 of its licenses and fight counterfeiters.

It seems that Angela Ahrendts is the right person to take on the title Apple Senior Vice President of Retail and Online Stores.


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