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Apple Special Event October 23, 2012

October 23, 2012

We’ve got a little more to show you.

Apple Special Event
October 23, 2012
Watch a live video stream of the special event online or via Apple TV starting at 10:00 a.m. PDT.


Tim Cook is on stage

  • Apple is gloating about iPhone 5
  • Tim Cook talks about iPod line-up
  • Tim Cook talks about iOS 6, App Store

Here comes the iBooks

  • Tim Cook quickly introduces new version of iBooks

Here comes the Mac news

Phil Schiller is on stage to introduce new Mac

MacBook Pro

  • 13-inch Retina MacBook Pro, 2560×1600, starts at $1,699 and shipping starting today

Mac mini, “You knew there’d be something called mini in this presentation.” – laughter


  • New iMac, no optical drive, thin on the edge; an optical illusion.
  • “Friction Stir Welding”
  • 21.5-inch and 27-inch models.
  • “Plasma Deposition”
  • Up to 8 lbs less
  • Apple Fusion Drive; HD+SSD hard drive – Apple’s own hybrid drive.
  • Starts at $1,299

Back to Tim Cook, talking about iPad.

  • 100 million iPad sold
  • iPad in Education
  • iBooks Author

Phil Schiller, talking about iPad.

  • iPad, 4th generation
  • A6X Processor
  • Lightning connector
  • Expanded LTE

iPad mini

  • Aluminum + Glass enclosure
  • “Thin as a pencil”
  • 0.68 lbs.
  • 7.9-inch diagonal display, 1024×768
  • 7.2 mm
  • 10-hour battery life
  • Retina Display equivalent at 4-ft reading distance
  • Here comes iPad mini video with Jony Ives, Michael Tchao, Dan Riccio
  • Unibody Aluminum body construction
  • Diamond cut edges
  • “Every inch an iPad”
  • 16 GB, 32 GB and 64 GB
  • 329, $429, $529 for Wi-Fi
  • 459, $659, $759 for Wi-Fi+Cellular

That’s it. Hands on time.

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