iTunes in the Cloud: You get exactly what you paid for.

Following after the Apple WWDC 2011 Keynote, I obsessively refreshed iTunes 10.3 download page. Not until later in the evening the download actually happened. Immediately I checked all of the purchased songs and music videos from iTunes Store. As expected all past purchases of iTunes plus songs are DRM-free, while the ones I never upgraded still has the DRM.

Apple is doing something right for the consumer, especially for those who had catastrophic hard-drive failure and without any backups.

Let’s see how far iCloud will go.