Mac Apps: Disco and AppZapper

I was using Disco, a Mac Disc Burning software, and I had Little Snitch running on my Mac. It is interesting that Disco is connecting to AppZapper.com whenever it is starting up. I am sure that it is checking for updates, interestingly it is connecting to some other site.

Is this a new way of advertising for the security conscious mind (a.k.a. the Paranoid!)?

Little Snitch
http://www.obdev.at/products/littlesnitch/index.html

Disco – Mac Disc Burning
http://www.discoapp.com/